Clik here to view.
Technology Roots: Why Hip-Hop and Dance Leaves Rock Behind in the Streaming Era
The Tidal, Spotify and Apple Music exclusives Cold-War reveals something telling: from Drake, to Chance the Rapper, Frank Ocean and The Weeknd, the quest to garner exclusives has been done almost...
View ArticleThe Art of Windowing: Why 4:44 is a Different Kind of Exclusive
For a brief moment last year, windowing seemed like the future of music streaming. Already common practice in the film-industry, the strategy was being touted as a way of utilising artist fan...
View ArticleInfluence, Persuasion and Chance the Rapper
Regular readers of MIDiA’s blog may have noticed by now that articles are often influenced by what the analyst is reading at that given moment. In the past year alone, this has seen us draw analogies...
View ArticleCould Spotify Buy Universal?
Vivendi is reported to be proposing to its board a plan for spinning out Universal Music. It is certainly the right time for a spin off (always sell before the peak), but a full divestment would leave...
View Article
